Management Development Program

Ashutosh Rubber Pvt. Ltd. is engaged in manufacturing of a wide range of Rubber & TPE (Thermoplastic Elastomer) products. They are ISO 9001:2015, IATF 16949:2016, ISO 45001-2018, ISO 14001:2015 certified company by TUV SUD and accredited with ISI certification under Bureau of Indian Standard IS 5382. Their products are also in compliance with European Standards RoHS & REACH.

The Management Team:
• Mr. Rajesh Kothari- MD & CEO - The Company is headed by the Managing Director and CEO Mr. Rajesh Kothari, B.E. (Mech), M.E. (Prod. Tech), Post Graduate Diploma in Rubber Technology (IIT Kharagpur) and an expert in the field of Rubber Technology. He has attended large number of Conferences, Seminars and Trainings on Rubber Technology in India & Abroad. He was the President of Rubber Manufacturers Welfare Association (formerly GRMA). He is the Chairman of Gujarat Chapter of All India Rubber Industries Association (AIRIA).

• Mr. Ashutosh Kothari - Director - The newly inducted Director on the board of the company is Mr. Ashutosh Kothari, who is a B.E. (Rubber Technology) and MMS (Marketing). He has gained valuable insights in the Rubber and TPE Products manufacturing industry.
Ashutosh Rubber Pvt. Ltd. has a proactive team working around the clock, which include the Chief Executive Officer (CEO), Administrative Personnel, Marketing Personnel, Technical Personnel for each of the technical divisions, supervisory staff and skilled workmen.
About Lala Lajpatrai Institute of Management (LLIM)
Lala Lajpatrai Institute of Management (LLIM) strongly believes in the freedom of spirit and wishes to equip its students to carry forward the same spirit and enables them to dream and believe not only to be effective and efficient leaders but also to be visionaries with the faith and courage to redefine limits and rise above the ordinary. LLIM has been ranked high in B-School surveys conducted by various esteemed bodies and publications.
1. Lala Lajpatrai Institute of Management has been ranked 65th in Top 100 ROI - India’s Best B- Schools (Return on Investment) and 184th India’s Best B-Schools 2023 and by Business Today – MRDA Survey 2023

2. Lala Lajpatrai Institute of Management has been ranked in the A5 category in Business Standard B School Survey 2021 in February 2022, Special Issue conducted by Business Standard.

3. Lala Lajpatrai Institute of Management has been ranked 56th amongst Top 100 Private Institutes across India under the Times B-School Survey in February, 2022 conducted by The Times of India.

4. Lala Lajpatrai Institute of Management has been ranked 16th amongst Outstanding B-Schools of Excellence in India under CSR-GHRDC B-School Survey in November, 2021 conducted by Competition Success Review- Global Human Resource Development Centre.

5. Lala Lajpatrai Institute of Management has been ranked 98th amongst India’s Top 100 for Return on Investment in India’s Best B-Schools A BT - MDRA Survey in November 2021, conducted by Business Today.

Senior Executives have a major influence in shaping any organization’s growth. They are the driving force behind strategy and decision making. Lala Lajpatrai Institute of Management (LLIM) provides executive training aimed at rendering improvement in productivity and profit-making skills, enhancement of cross functional competencies in development of high performing work space culture, efficient management skills and preparation of result-oriented senior executives. This training programme is developed for middle level managers, entrepreneurs and self-initiators in domain specific modules of Strategic Management, Marketing, Finance and Human Resource. LLIM faculties ensure that the programme should be a balanced combination of interactive discussions, insightful case role- playing and group exercises to cover vital areas of any business.
The objectives of the MDP / EE focused on Transforming Organizations through Proactive People Management Strategies were:

1. Understanding Proactive People Management: The MDP / EE aimed to provide participants with a deep understanding of proactive people management strategies and their potential impact on organizational transformation. Participants gained insights into emerging trends, best practices, and innovative approaches in areas such as talent acquisition, talent development, employee engagement, performance management, customer focus, finance technology and change management.

2. Building Leadership Capabilities: The MDP / EE aimed to develop participants' leadership capabilities in driving proactive people management strategies. Participants enhanced their skills in leading change, fostering a people-centric culture, engaging employees, and aligning people management initiatives with strategic goals. The program focused on developing the knowledge and skills necessary for top and middle management leaders to effectively lead and drive organizational transformation.

3. Implementing Proactive People Management Initiatives: The MDP aimed to equip participants with practical tools, frameworks, and strategies to implement proactive people management initiatives within their organizations. Participants learnt how to assess their organization's current state, identify areas for improvement, and design and execute action plans to drive transformation. The objective was to provide participants with actionable insights and a roadmap for implementing proactive people management practices effectively.

4. Change Management: The MDP / EE emphasized change management as a critical component of transforming organizations through proactive people management. Participants learnt Change Management theories, models, and techniques to effectively lead and manage the transition from traditional people management practices to proactive approaches. The objective was to enable participants to navigate resistance, engage stakeholders, and create buy-in for people management transformation initiatives.

5. Enhancing Talent Management Strategies: The MDP / EE aimed to enhance participants' understanding of talent management and its role in organizational transformation. Participants learnt about attracting, developing, and retaining top talent, succession planning, and building a high-performance workforce. The objective was to help participants develop effective talent management strategies that align with proactive people management approaches.

6. Creating a Culture of Continuous Improvement: The MDP / EE focused on creating a culture of continuous improvement in people management practices. Participants learnt how to foster a learning organization, encourage innovation, and promote employee engagement and empowerment. The objective was to help participants create a culture that supports and sustains proactive people management strategies for long-term organizational transformation.

7. 7. Networking and Collaboration: The MDP / EE provided a platform for participants to network and collaborate with peers from diverse industries and backgrounds. The participants shared experiences, insights, and best practices, fostering a collaborative learning environment. The objective was to facilitate the exchange of ideas and experiences and build a network of professionals committed to transforming organizations through proactive people management.

By aligning with these objectives, the MDP / EE equipped the participants with the knowledge, skills, and perspectives needed to drive organizational transformation through proactive people management strategies.
The MDP / EE was conducted by LLIM`s Director - Dr. H. J. Bhasin and full time faculties Dr. Arati Kale and Dr. Kinjal Shah. This training programme was developed for middle level managers in the domain specific modules of Strategic Management, Marketing, Finance and Human Resource. Around 25 participants attended the program and fathomed the nuances of elements & importance of Management Strategies.

Dr. H. J. Bhasin started his online session (last minute change from offline to online mode of conducting session, due to personal medical emergency) with the innovative topic of “Leaking Bucket Theory and Life Time Value”. He explained that all businesses lose customers and some businesses lose customers at a faster rate, than others. The problem is known as Customer Churn – the number of customers who leave the company in a given period. There are two ways to deal with this. The first is to look for new customers to make up for the loss. The second is to use Customer Relationship Marketing techniques to develop strong bonds with existing customers, so they keep coming back for more. Marketers explain this concept using the metaphor of the Leaking Bucket. He emphasized that Lifetime Value or LTV is an estimate of the average revenue that a customer will generate throughout their lifespan as a customer. This 'worth' of a customer can help determine many economic decisions for a company including marketing budget, resources, profitability and forecasting. He highlighted that every interface with the Customer should not be a ‘transaction’ but a ‘relationship’.

Dr. Kinjal Shah began her session by highlighting the concept of FinTech (Financial Technology) which is a catch-all term referring to software, mobile applications, and other technologies created to improve and automate traditional forms of finance for businesses and consumers alike. FinTech can include everything from straightforward mobile payment apps to complex blockchain networks housing encrypted transactions. She covered Crowdfunding, explaining how businesses, organizations or individuals fund a business without traditional means with small donations from many people. By receiving the necessary boost to cash flow, these ventures can get off the ground or launch new projects. Most of these campaigns happen via internet platforms, have set time frames for when money can be raised and disclose specific monetary goals.

Session 3:- Leadership and team building by Dr. Arati Kale
3.1 Leadership Learning through Blindfolded Obstacle Blindfolded obstacle is a unique and challenging way to develop leadership skills. By removing the sense of sight, participants are forced to rely on other senses, communication, trust, and teamwork to navigate through the obstacles. Leadership and a sense of direction is associated with this blindfold obstacle activity. A non-blindfolded person (leader) in the back of the line will give directions through non-verbal cues to complete a task. This will develop key skills such as trust-building, effective communication, collaboration, problem-solving, adaptability, and emotional intelligence. This activity can be a valuable tool for leadership development and enhancing teamwork in various settings.

The programme was much appreciated and well received by the participants. Mr. Rajesh Kothari - MD and CEO of Ashutosh Rubber Pvt. Ltd., enthusiastically attended the entire event and congratulated the trainers and trainees for the interactive sessions. Further he added that this MDP / EE must have definitely transformed his employees to become more effective and successful managers in their respective fields as it provided them a platform for accelerating their management skills. Also the transforming organizations through proactive people management strategies requires a holistic approach that integrates various strategies into the organization's values, culture, and practices. It also requires commitment and support from leadership to ensure the successful implementation and sustainability of these initiatives. Overall, this MDP/EE has offered him valuable insights, skills, and perspectives on proactive people management strategies and empowered him to lead organizational transformation effectively, drive employee engagement, and create a culture of continuous improvement, ultimately resulting in improved performance and sustainable success.
Mr. Ashutosh Kothari – Director; thanked the entire LLIM trainers for the knowledgeable session. He further added that the skills and knowledge acquired will definitely contribute to overall organizational growth, increased productivity, and improved employee engagement and coordination. The Managers can become catalysts for positive change, implementing best practices and driving innovation within their teams and departments. Even though embracing change comes with challenges and risks, effective change management, stakeholder engagement, and a supportive organizational culture are key to maximizing the positive impact of embracing change while minimizing potential disruptions.
Ms. Hemika – Marketing Head; appreciated the wealth of knowledge and practical insights gained during this MDP / EE. She found the program content relevant, engaging, and applicable to their professional roles. She was convinced about the digital marketing concept as it offers businesses powerful tools and techniques to capture and retain customers effectively. By leveraging targeted marketing, personalization, data-driven insights, and continuous communication, businesses can build strong customer relationships, enhance loyalty, and drive long-term success.
According to Ms. Rinkal - HR Head; the sessions have promoted self-reflection and self-awareness. She gained insights into her own strengths, weaknesses, and leadership styles. She further added that by adopting a proactive people management approach, HR can contribute significantly to transforming organizations. HR's role in strategic workforce planning, recruitment, development, engagement, and change management is pivotal to creating a positive work environment, enhancing employee performance and well-being, and ultimately driving organizational success.
As per Mr. Haresh - Finance Head; the programme definitely has benefited them to improve upon profit making skills. Also it has provided a solid foundation for ongoing learning and development, enabling him to stay updated on industry trends and adapt to evolving business landscapes and stay ahead of the competition. Through this MDP / EE, the knowledge has enhanced and will help us to manage corporate finance and personal finance as well, how to prevent ourselves through different frauds especially, and the cyber frauds. By actively engaging in the financial aspects of proactive people management will help to optimize costs, assess the financial impact of initiatives, mitigate risks, and align financial planning with people management strategies. This will ultimately ensure that the organization achieves its financial objectives while fostering a positive and productive work environment.
Mr. Darshit - Production Head; added that he now realized the importance to communicate clearly, listen actively, and collaborate effectively with diverse stakeholders. The overall sessions of the MDP / EE was remarkable and by implementing these proactive people management strategies from a production perspective, organizations can drive transformation, improve production efficiency, and achieve sustainable success. A focus on workforce planning, skill development, engagement, continuous improvement, and performance management empowers production employees to contribute their best and maximize production outcomes.
Conclusion:
LLIM extends a heartfelt gratitude to Ashutosh Rubber Pvt. Ltd. for their unwavering support in making the MDP / EE a resounding success. The program received exceptional feedback from the participants, who greatly valued the quality of the content, the expertise of the faculty, and the engaging learning environment created throughout the sessions. By incorporating industry linkage into MDP / EE focused on transforming organizations through proactive people management strategies, participants gained industry-specific knowledge, practical insights, and valuable networking opportunities. This industry relevance enhances the effectiveness and applicability of the program, enabling participants to drive successful transformations in their organizations. By conducting this MDP / EE, Ashutosh Rubber Pvt. Ltd. has showcased its dedication of investing in the professional growth and development of its employees. The impact of such initiatives goes beyond the individual participants, benefiting the organization as a whole through enhanced skills, increased productivity, and a culture of continuous learning. The hospitality towards the trainers were also highly appreciated. LLIM remains committed to delivering excellence in Management Education and Development and stand ready to support the organization's Talent Development initiatives in the future.