FACULTY DEVP. PROGRAM – Lala Lajpatrai Institute of Management

FACULTY DEVELOPMENT PROGRAMME REPORT 15-16.Dec.2023

Title: BLUE OCEAN STRATEGY

Venue: HOLYDEN ENGLISH MEDIUM SCHOOL TAL. KAGAL, DIST KOLHAPUR

Resource Person: Dr. Gautam Trehan, Associate Professor, LLIM, with almost 19 years of industry experience in Pharmaceuticals, FMCG, Food Processing industries and 10 years of teaching experience. He has completed his PhD and Master in Marketing Management with distinction from University of Mumbai. He has written and published over 20 plus articles and research papers for national & International conferences and Journals (Scopus, ABDC, UGC Care Journals). He also has to his credit one Patent & a book on Strategic Management (3rd edition)

Faculty Incharge: Dr. Gautam Trehan & Prof Nitu Nair

Description

Topic Covered in session It was a two- day program featuring a mix of lectures, discussion, case analysis and workshop wherein real life situations in corporate was discussed.

Day-1
* What is Strategy? Meaning, Definition
* Tools of Strategy? (Red Ocean)
* Red Ocean Strategy
* Relevant Case Study
* Red Ocean Strategy & Case Discussion
* Creating Blue Ocean Strategy
* The impact of Creating Blue Ocean
* Value Innovation: The corner stone of Blue Ocean Strategy

Day-2
* Case Studies discussion
* Formulating & Executing Blue Ocean Strategy
* The Four Action Frame work
* Eliminate-Reduce- Raise- Create Grid
* Three Characteristics of a God Strategy
* Reading the Value
* Strategy Canvas

FDP OBJECTIVES:
* To strengthen the faculty member’s understanding of Blue Ocean Strategy concepts and principles.
* To empower faculty with practical tools and methodology for teaching and research in Blue Ocean Strategy.
* To develop Blue Ocean Strategy for organization in order to upgrade from the competition through Value Innovation simultaneously pursuing differentiation & low cost.
* This Certificate Course was a great success due to continuous efforts of Dr. Gautam Trehan and Prof Nitu Nair with the support of our respected Chairman- Dr. Kamalji Gupta and LLIM Director- Dr. H. J. Bhasin.